THEY DRESS FOR THE SEASON
Italians dress for the season so It’s common for Italians to adjust their wardrobe according to the season. They also recognize the importance of “mezza stagione,” the transition between seasons. For instance, while a piumino* jacket may be essential in peak winter, lighter options are favored as spring approaches. The cambio di stagione (change of season) ritual involves swapping out winter attire for summer clothes, a practice influenced by limited wardrobe space. Seasonal dressing varies based on location; heavy coats are more prevalent in the colder north, while the warmer south sees lighter outerwear. Despite the regional differences, the Italian style remains elegant, with older women in the north often donning tailored coats with fur collars during winter. In urban areas, flip-flops are typically reserved for beach or poolside settings, maintaining a polished appearance throughout the summer.
WHAT TO WEAR
HOW ITALIANS SHOP
To dress like Italians is not just about style; it’s also about embracing the origins of your clothing and dressing appropriately for every occasion, whether it’s work, meeting friends for coffee, enjoying lunch with family, or going for a passeggiata. In Italy, saldi (sales) happen twice a year, reflecting an appreciation for the “Made in Italy” label and the skilled artisans who craft clothing, shoes, and accessories. These sales occur in January for the winter sale and in July for the summer sale, and many Italians eagerly anticipate and plan for them. Italy offers a diverse shopping experience, from upscale boutiques in bustling city streets to local markets selling artisanal goods. Whether exploring the latest designer collections in Milan’s fashion district or discovering unique finds in charming artisan shops nestled in historic towns, shopping in Italy is a delightful fusion of tradition, craftsmanship, and contemporary style.
